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Video » Canada celebrates 'the most sociable day of the year'

“The most sociable day of the year.”

This Friday, October 5th, Canada and the world will celebrate the spirit and the beer of the late Alexander Keith, who was born 212 years ago on this day.

Born in Halkirk, Scotland, Keith was already an established brew master by the time he came overseas and settled in Nova Scotia. Passionate about his talents, he established the Alexander Keith’s Brewery in Halifax in 1820. He was only 25.

Keith's interests went far beyond beer; he served as the mayor of Halifax three times, and was a member of the Legislative Assembly for 30 years.

Alexander Keith’s Nova Scotia Brewery is now the oldest working brewery in North America. Open to the public, the brewery hosts an interactive tour led by actors in period costume.

Today Alexander Keith’s India Pale Ale is a favourite among Canadian beer drinkers and the toast of choice in Nova Scotia. The famous beer is still brewed exclusively in Halifax.

With only four days to go, people all across Canada are getting ready to join in the celebration of the famous brew master’s day of birth. Halifax is hosting a huge outdoor concert, including Sloan, Classified, and The Novaks.

And even though Keith lived most of his life in Nova Scotia, the rest of Canada is making sure this day isn’t forgotten. Various pubs across the country are hosting parties in his honour, and Winnipeg is no exception. There are 10 locations in the city holding events to commemorate this day; including all of the Tavern Uniteds, The Toad in the Hole Pub and Eatery, Elephant and Castle, Shannon’s Irish Pub, both Dylan O’Connor’s Pub and Restaurants, and the King’s Head Pub.

Erin Danzinger, who has worked at the King’s Head Pub for over two years now, is excited about the event. “I think it’s a great idea to host it here; Keith’s is really popular amongst the customers.” She expects there to be a strong turnout to support the event.

Bryce Pile, a Keith’s drinker for almost five years, agrees. “I’ll definitely be there. Keith’s has been the beer of choice for me and my friends for years now.”

Pile says he drinks the beer because he enjoys the taste, but also because it’s a Canadian tradition he is glad to be a part of.

“It’s important to support the Canadian way.”

The minds behind Alexander Keith’s Brewery know their customers well; it’s clear that “those who like it, like it a lot.”

Youtube Video

posted on YouTube by IggyLovesYou Alexander Keith's Brewery

Comments

Jim Burns » Oct 2nd 2007, 21:24

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Love the brew and better yet it is Canadian bonus

Julian Moffatt of Visual Lizard » Oct 2nd 2007, 21:58

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I'm more of a Moosehead fan when it comes to Canadian beers. Big Rock gets my money from time to time as well.

Alexander Keith's, along with their India Pale Ale, is owned by InBev - http://www.inbev.com/brands/2__3__1__alexanderkeiths.cfm - which is a very nice beer even if the profits from it go to Europe.

It is a shame that Canada really doesn't have any major brewers left (Moosehead, Big Rock and a stack of local brewers like Fort Garry) since Molson and Labatt imploded and needed to be bailed out by larger multi-nationals. (Some one should write an article about the local brewers and report on how the Canadian beer market is doing.)

However, there is no disputing that beer is a Canadian tradition. Friday being "the most sociable day of the year" is just another in a long line of our thinly veiled excuses to put a few cold soldiers out of their misery. I for one will do my part!

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Rhiannon Maskiw-Connelly

  • 33 years old
  • Winnipeg, Manitoba, Canada
  • User since Sep 18th 2007, 09:25

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